Executive Summary Passel Hills Farm (PHF) invites likeminded small farms in the Smith Mountain Lake area to join us in a collaborative farm-to-door initiative. Our Direct-to-Consumer (DTC) sales model connects local farmers with customers while freeing you from the time-intensive demands of marketing and sales. By partnering with PHF, you can focus on growing and raising exceptional products, while we handle promotion, sales, and delivery logistics. This commission-based partnership offers a low-risk way to expand your reach, increase revenue, and contribute to a diverse, high-quality product lineup for our community.